Horsetoursguide An Innovative Solution for the Future of Horseback Riding Tourism
Horsetoursguide is an innovative marketplace designed to transform and modernize the horseback riding tourism industry. The platform brings together all types of horseback riding tours in one place, empowering guides and ranches to fully digitalize their services, while enabling users to discover, compare, and book their ideal riding experience online across multiple countries.
The platform is built on one core mission: to develop, standardize, and digitalize the global horseback riding industry, where many processes are still handled manually, inefficiently, and without the support of modern digital tools.
We have introduced a digital revolution into the horseback riding tourism sector by creating a platform that simplifies every operational challenge for guides and ranches tour uploads, calendar management, cancellations, rescheduling, and communication with clients.
For customers, Horsetoursguide serves as an all-in-one system where they can search, compare, book, and pay for tours of any duration, difficulty level, and location.
How the Platform Works
Horsetoursguide consists of two interconnected systems:
Horsetourguide.com for guides and ranches
Here, operators register, create a profile, upload their tours, set difficulty levels, and add details, pricing, duration, and safety conditions.
Horsetoursguide.com the main platform for customers
This is where verified and reviewed tours are published. Users receive complete, reliable information: detailed descriptions, photos, ratings, prices, and the ability to book directly online.
Our Vision
Horseback riding tourism is one of the fastest-growing segments in global adventure travel.
Our goal is to build a platform that not only unites horseback riding tours worldwide but also establishes industry standards, enhances safety, empowers small businesses, and makes international horseback riding adventures more accessible, transparent, and convenient for everyone.
In March 2022, we secured a 30,000 grant from GITA, which enabled us to fully digitalize the horseback riding tourism sector in Eastern Georgia.
Later, in November 2022, we became winners of the She's Next Empowered by VISA program, receiving 25,000 in funding that allowed us to expand and digitalize the Western Georgia region as well.
In November 2023, we achieved another major milestone by receiving a 150,000 grant from GITA, which empowered us to enter the global market and scale Horsetoursguide internationally.
In 2025, we celebrated one of our most significant recognitions, being selected as winners of the Forbes 30 Under 30 list in the Entrepreneurship category.
